Exhibitor Area

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Why Exhibit at the Show

10 Good Reasons to Exhibit

1. Return on investment
2. Highly motivated visitors
3. Brand engagement
4. Time efficiency
5. Face-to-face marketing
6. Visibility & accessibility
7. New business development
8. Generate sales
9. Launch of a new company, brand or service
10. Building relationships and brand awareness

 

“80% of Business Directors agree that a person spends more money with people or companies they have met face-to-face”

Source: Association of Event Organisers

 

 

Who Should Exhibit

If your business is targeted at pregnant mums, babies, parents or young families, then Ireland’s First 1000 Days Baby Show is a must-attend event, offering a unique opportunity to sell directly to thousands of potential customers.

 

WhoThe exhibitor profile includes:

  • Buggies, pushchairs and prams
  • Carriers and slings
  • Childcare / nurseries
  • Baby gifts
  • Food & nutrition
  • Independent retailers
  • Education / books
  • Entertainment
  • National retailers
  • Fashion (baby / toddlers)
  • Fashion (maternity)
  • Healthcare
  • Nursery furniture
  • Hygiene specialists
  • Pregnancy groups
  • Parenting advice
  • Beauty
  • Photography
  • Toys
  • Safety
  • Holidays
  • Travel solutions
  • Plus all essential products and services for the mother and baby

 

“86% of Business Directors agree that exhibitions are the second most effective way of generating leads after the company’s own website”

Source: Association of Event Organisers

 

 

Exhibitor Packages

Cost effective exhibitor packages

ABC

Shell scheme stand package:
Get in touch for prices

  • Includes – divider walls 2.38m high and fascia, carpet
  • Name panel showing company name and stand number
  • Badges
  • Services of the exhibition press office
  • 24 hour security
  • Fluorescent lighting
  • Exhibitor information manual

 

Optional extras:

Optional extra’s such as furniture, additional lighting, stand dressing, telephones, special catering etc. will be supplied by approved contractors, but will be charged extra.Particulars including prices will be detailed in the exhibitor’s manual which will be sent after your booking is confirmed.

Space only stands:

Get in touch for prices

Payment terms – 50% deposit on booking and the remainder a minimum of six weeks before the show.

Contact us today

 

 

Market Overview

Stats

  • An ESRI study has concluded Ireland retains the highest birth rate of any EU country.
  • The mother and baby market is a multi-million euro industry with huge business opportunities.
  • It is estimated that parents spend on average €1,800 on their baby even before it is born. Source – Mintel
  • The Ireland & UK market for baby equipment, nappies and toys alone is worth approximately €390bn. Source – Mintel
  • IRELAND’S FIRST 1000 DAYS BABY SHOW provides the perfect showcase for your company, products and services with a spectacular annual show in Dublin and Belfast.

*statistics courtesy of Register General for Northern Ireland and Ireland’s Central Statistics office

 

 

Sponsorship opportunities

Sponsorship

Ireland’s Baby Show offers a number of unique sponsorship opportunities for your business in 2014 including:

  • Overall Show / Platinum Sponsor
  • Crèche
  • Baby changing facilities
  • Feeding area
  • Soft play area
  • Fashion stage
  • Ireland’s Baby Show website
  • E-marketing campaigns
  • Show newsletter / tickets
  • Café / juice bar

Please contact us for details on the sponsorship packages available

 

 

Marketing of Ireland’s First 1000 Days Baby Show

Following the national launch of Ireland’s First 1000 Days Baby Show, the event will be supported by a heavy weight marketing campaign.

Marketing

Designed to target the parent-to-be and family market in Ireland, this high profile campaign includes the following:

  • Extensive TV and radio advertising
  • Advertising in local and national press
  • Extensive use of social media
  • Facebook and Twitter
  • Glossy magazine advertising
  • 48 sheet poster advertising
  • Special prize giveaways and competitions
  • Comprehensive e-marketing campaign
  • PO’s and direct mail shots
  • Extensive merchandising
  • A nationwide public relations campaign supporting the show’s launch and The Face of Ireland’s First 1000 Days Baby Show competition