Children would rather be outside than watching TV or playing computer games, according to a survey of Mums and the good news is, exploring is good for their development.
The survey released by Organix Goodies revealed that despite the appeal of Angry Birds and TV programmes like the Octonauts, less than one in three (29%) Mums said their child prefers the computer or watching TV to the great outdoors.
The survey revealed that Mums are keen to get their children outside exploring. Nine out of ten (92%) Mums want their child to get close to nature and wildlife. Nearly all (97%) say being outside with their child is fun and that they love seeing their sense of wonder (97%). But while Mums value time outside, more than eight out of ten (84%) say it’s sometimes too easy to give children technology to play with.
The Organix Goodies survey asked over 700 Mums of babies and toddlers aged 12 months to 3 years about the importance of exploring when bringing up children. It showed that Mums know that helping their child explore the world around them is critical to their child’s development. Nearly all (99%) said that exploring helped improve their child’s curiosity, independence, creativity and imagination as well as their problem solving ability (96%).
Top activities that help toddlers explore, rated by Mums
1. Reading books and storytelling
2. Role playing and telling stories
3. Doing arts and crafts/making things
4. Getting close to nature and wildlife
5. Cooking together
6. Trying new foods together
7. Growing fruit and vegetables
Child development experts agree with the benefits of exploring. Dr Angharad Rudkin, chartered clinical psychologist MA (Oxon), CPsychol, AFBPSS says:
“Exploring is the main way toddlers learn about themselves, others and the world around them.
Exploring means developing independence, playing with different things in a different way, finding out what they can and can’t do and developing language to say what they want to do.”
But busy lives and lack of space and inspiration can stand in the way of encouraging budding explorers, with nine out of ten Mums saying that lack of time prevents them from helping their child explore.
Recognising the pressures on Mums to find the time and space to encourage their children to explore, Organix Goodies has created the Explore with Goodies Campaign, to inspire parents to explore with their little ones.
The Goodies explore campaign is designed to provide support to parents to help their little ones explore food and the world around them. There’s a hub on the Organix website bursting with activities for little ones, and the new Goodies explorers pack is full of fun and imaginative ideas for parents to help your little explorers learn about the food and the world around them.
Look out for the special Goodies on pack promotion on selected foods in store from mid June 2014.