Ireland’s Baby Show reveals First 1000 Days as headline sponsor

Ireland’s Baby Show reveals First 1000 Days as headline sponsor

A new arrival into the exhibition market place, Ireland’s First 1000 Days Baby Show has secured the First 1000 Days movement as headline sponsor for this exciting consumer show targeted at parents-to-be, new parents and carers of young children.

The First 1000 Days movement, which is supported by Danone Early Life Nutrition, will sponsor two shows over the next year.

A major new event in the exhibition calendar, Ireland’s First 1000 Days Baby Show will be appearing in the Citywest Complex, Dublin on the 6th & 7th September 2014 and in the King’s Hall Belfast on the 14th & 15th March 2015.

“We are delighted to have First 1000 Days as our headline sponsor for the event,” says show director Wynn Penton.

“Ireland’s First 1000 Days Baby Show is designed to be a fun and informative event where parents can learn about the health issues surrounding pregnancy and child development as well as shop and enjoy guest speakers, product demonstrations and entertainment.

“By sponsoring this event, the message that the First 1000 Days delivers on the importance of getting nutrition right during that formative time, from pregnancy up to a child’s second birthday, and the profound impact it can have on a child’s future health, will be shared with a huge audience that includes an anticipated 18,000 visitors to the shows.”

Speaking about the sponsorship, Head of Marketing for Danone Early Life Nutrition Jaime O’Doherty said,

“We are thrilled to announce First 1000 Days as headline sponsors of these two baby shows. To be able to share the message of the importance of good nutrition in the First 1000 Days, from pregnancy to two years, with such a large and targeted audience is fantastic. As part of our sponsorship we will have expert nutritionists and dietitians on hand to answer questions and give advice to parents-to-be and new parents. Visitors to our exhibition stand can also collect a copy of the free First 1000 Days Recipe Book which we created alongside First 1000 Days ambassador Neven Maguire and dietitians from around the country.”

In a first for the Irish market, Professor Robert Winston will be attending Ireland’s First 1000 Days Baby Show as the VIP guest speaker. A leading fertility expert, Winston is best known for presenting BBC’s Child of Our Times series and will be speaking on several topics, ranging from pregnancy to child behaviour and development.

In addition to guest speakers, live cookery demonstrations and nutritional advice from First 1000 Days experts, visitors to the show can enjoy meeting over 250 exhibitors. Businesses large and small will be on display, showcasing a variety of baby and parenting essentials – from large purchases such as prams and car seats from national retailers, to fashion, gifts, healthcare, toys and more. The ‘Mumpreneur’ area, a zone dedicated to cottage businesses established by local mums, is expected to be particularly popular as parents seeks out unique and individual items for their baby.

From the ‘shop and drop’ area to the baby changing facilities where visitors can enjoy free nappies and wipes courtesy of Aldi’s award-winning Mamia brand, visitor enjoyment is a primary focus of the show.

Tickets for Ireland’s First 1000 Days Baby Show are available to purchase on Ticketmaster for €9.

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